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Konsep lifestyle commercial space menjadi magnet baru bagi bisnis masa kini, seperti agensi, startup, hingga creative brand.
Pasalnya, perkembangan bisnis membuat ruang komersial tidak lagi sekadar berfungsi sebagai tempat berjualan, tetapi juga menjadi bagian dari aktivitas dan gaya hidup modern.
Pelaku usaha perlu memahami perubahan perilaku konsumen, terutama Generasi Milenial dan Gen Z yang semakin mengutamakan customer experience atau pengalaman pelanggan.
Karena itu, bisnis kekinian membutuhkan ruang yang tidak hanya menunjang operasional bisnis, tetapi juga mampu menghadirkan pengalaman menarik sekaligus memperkuat identitas brand.
Konsep lifestyle commercial space menjawab kebutuhan tersebut dengan menggabungkan fungsi bisnis, ruang sosial, dan aktivitas lifestyle dalam satu kawasan.
Apa Itu Lifestyle Commercial Space?
Lifestyle commercial space adalah kawasan komersial yang tidak hanya berfungsi sebagai tempat transaksi, tetapi juga dirancang untuk menciptakan pengalaman bagi pengunjung.
Konsep ini menggabungkan berbagai aktivitas, seperti kuliner, berbelanja, bekerja, bersosialisasi, hingga menikmati ruang terbuka.
Karena itu, kawasan dengan konsep ini umumnya memiliki desain arsitektur yang unik, menarik, dan memiliki karakter kuat.
Bagi pelaku bisnis, tempat usaha dengan konsep lifestyle commercial space memberikan peluang untuk menjadikan ruang usaha sebagai destinasi, bukan sekadar toko.
Mengapa Lifestyle Commercial Space Menarik bagi Bisnis Kekinian?
Konsep lifestyle commercial space semakin relevan bagi masa kini, termasuk bisnis kekinian seperti F&B dan creative brand karena kedua sektor tersebut tidak hanya mengandalkan kualitas produk, tetapi juga pengalaman yang ditawarkan kepada pelanggan.
Bagi bisnis F&B, misalnya, konsumen tidak hanya datang untuk membeli makanan atau minuman.
Mereka juga mencari tempat yang nyaman untuk berkumpul, bekerja, melakukan pertemuan, hingga membuat konten.
Hal serupa berlaku bagi creative brand. Ruang fisik dapat menjadi bagian dari identitas brand sehingga desain bangunan, interior, fasad, hingga suasana kawasan dapat membantu membentuk persepsi pelanggan terhadap sebuah bisnis.
Dengan demikian, ruang komersial yang menarik dan memiliki area untuk berinteraksi dapat memberikan nilai tambah bagi bisnis dalam membangun hubungan dengan pelanggan.
Ciri Khas Lifestyle Commercial Space
Berbeda dari kawasan komersial konvensional, lifestyle commercial space memiliki karakter yang lebih kuat dari sisi desain maupun pengalaman pengunjung.
Beberapa cirinya antara lain:
- Arsitektur yang unik dan menarik.
- Area pedestrian yang nyaman.
- Ruang terbuka dan area hijau.
- Tempat duduk untuk bersantai.
- Area komunal untuk berkumpul.
- Ruang semi–outdoor atau alfresco.
- Lingkungan yang mendukung aktivitas sosial dan komunitas.
Nah, salah satu kawasan yang menerapkan pendekatan tersebut adalah Virginia Arcade di BSD City.
Virginia Arcade dirancang dengan arsitektur modern dan trendy, serta dilengkapi lingkungan yang mendukung aktivitas pengunjung.
Kawasan ini menggabungkan shophouse dan plaza sehingga menciptakan suasana yang berbeda dari kawasan ruko konvensional.
Virginia Arcade, Ruang Komersial yang Mendukung Aktivitas Lifestyle Modern
Virginia Arcade merupakan ruang komersial multifungsi yang dirancang untuk mengakomodasi berbagai kebutuhan bisnis.
Bangunannya memiliki layout yang fleksibel sehingga dapat digunakan untuk menjalankan kantor sekaligus aktivitas bisnis dalam satu tempat.
Hal ini memberikan keleluasaan bagi pelaku usaha dalam mengatur fungsi ruang sesuai kebutuhan tanpa harus menyewa lokasi tambahan.
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Konsep lifestyle arcade yang diusung juga membuat lingkungan komersial menjadi bagian dari pengalaman pengunjung.
Virginia Arcade dilengkapi area duduk outdoor, taman, serta jalur pedestrian yang nyaman.
Salah satu daya tariknya adalah rooftop alfresco, yaitu ruang semi-outdoor yang dapat dimanfaatkan sebagai area makan tambahan, coffee corner, ruang santai, maupun tempat mengadakan gathering kecil atau aktivitas komunitas.
Bagi bisnis F&B dan creative brand, keberadaan area tersebut dapat menjadi nilai tambah karena memberikan pilihan pengalaman yang berbeda dari ruang indoor.
Selain rooftop, area terrace atau backyard di lantai dasar juga dapat dimanfaatkan sebagai ruang duduk tambahan atau area bersantai bagi pelanggan.
Pilihan Tipe Unit untuk Berbagai Kebutuhan Bisnis
Virginia Arcade menawarkan pilihan unit dengan tipe Plaza dan Promenade yang dapat disesuaikan dengan kebutuhan masing-masing bisnis.
Untuk Virginia Arcade Promenade, tipe tersebut dirancang dengan konsep triple key access.
Ruko tiga lantai ini memungkinkan setiap lantai memiliki akses tersendiri sehingga dapat digunakan oleh beberapa tenant secara bersamaan.
Tipe Promenade juga dilengkapi alfresco rooftop dan konsep ruang column-free.
Desain ini memberikan fleksibilitas lebih besar bagi pelaku usaha dalam mengatur tata letak interior sesuai kebutuhan bisnis.
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Sementara itu, tipe Plaza memiliki area teras belakang yang memberikan tambahan ruang terbuka hijau dan dapat dimanfaatkan untuk berbagai aktivitas bisnis.
Dengan pilihan tersebut, Virginia Arcade dapat mengakomodasi berbagai jenis usaha, mulai dari coffee shop, restoran, toko roti, studio kreatif, butik, clothing line, toko bunga, co-space, agensi, hingga bisnis lainnya.
Bagi bisnis kekinian termasuk F&B dan creative brand, memilih tempat usaha dengan konsep tersebut dapat menjadi peluang menarik untuk menambah pengalaman pengunjung sekaligus memperkuat karakter brand di tengah persaingan bisnis yang semakin kompetitif.
Itulah ulasan mengenai lifestyle commercial space.
Semoga bermanfaat.
Temukan hunian impian hanya di Rumah123, #RumahUntukSemua.
