Bisnis kos kosan memiliki peluang yang menjanjikan di Indonesia, terutama di kota-kota besar dengan tingkat migrasi yang tinggi. Property People mau memulai bisnis satu ini? Cek satu per satu tips yang harus kamu perhatikan!
Menurut buku Sukses & Kaya Raya dari Bisnis Usaha Kos-kosan Petakan: Usaha Untung Terus Tanpa Rugi yang disusun Nur Eliah, bisnis kos adalah salah satu jenis usaha yang permintaannya terus meningkat.
Pasalnya, tempat tinggal menjadi kebutuhan dasar manusia sehingga kos-kosan kerap menjadi alternatif bagi mereka yang sedang mencari rumah.
Apalagi, bertambahnya jumlah penduduk Indonesia membuat kebutuhan tempat tinggal semakin tinggi yang menjadikan bisnis kos sebagai peluang besar untuk investasi properti.
Dalam buku 25 Peluang Usaha Pendulang Uang oleh Agnes Yo, bisnis kosan memang menjanjikan karena pemilik indekos bisa menikmati keuntungan ganda, mulai dari pendapatan bulanan secara passive income dan keuntungan dari naiknya nilai tanah.
Terlepas dari keuntungan bisnis kos-kosan tersebut, tak dipungkiri kalau bisnis indekos bukanlah bisnis yang murah karena membutuhkan modal yang cukup besar.
Untuk itu, bagi kamu yang ingin memulai bisnis kos kosan yang menguntungkan, wajib mengetahui apa saja tantangan yang ada dalam bisnis tersebut.
Melansir buku Bisnis Kos Laba Joss yang ditulis Aulia dan sumber lainnya, berikut sejumlah tips memulai bisnis kos agar menguntungkan.
7 Tips Memulai Bisnis Kos Kosan agar Menguntungkan
1. Lokasi yang Strategis
Sumber: Unsplash/Fauzan
Tips memulai bisnis kos kosan adalah memilih hunian di lokasi yang strategis, Property People.
Pasalnya, lokasi menjadi pertimbangan penting bagi penyewa kosan untuk memudahkan aktivitas mereka sehari-hari.
Biasanya, rumah indekos yang banyak diincar orang berada dekat dengan area perkantoran, kampus, minimarket, rumah sakit, sarana pendidikan, hingga warung makan.
Tak hanya itu, kos-kosan yang menawarkan aksesibilitas dan mudah dijangkau transportasi umum bisa menjadi nilai tambah.
Pastikan pula kalau lokasi yang dipilih bebas banjir.
2. Tentukan Target Pasar
Menurut buku Sukses & Kaya Raya dari Bisnis Usaha Kos-kosan Petakan: Usaha Untung Terus Tanpa Rugi, sasaran bisnis kosan pada umumnya adalah mahasiswa, para karyawan, atau pasangan yang baru menikah.
Oleh karena itu, sebelum usaha kosan, sebaiknya tentukan target pasarnya, apakah kalangan pelajar, karyawan, atau keluarga.
Contohnya, untuk membidik pasar mahasiswa, area yang paling pas untuk dijadikan kosan adalah di sekitar kampus.
Jadi, mengetahui target pasar akan membantu untuk menentukan lokasi, fasilitas, dan harga sewa yang tepat.
3. Kondisi Lingkungan
Sumber: Unsplash/LEONG YEE FOON
Kondisi lingkungan yang asri dan aman membuat penyewa kos nyaman untuk tinggal.
Pilihlah lingkungan sekitar kosan yang bersih dan terawat dengan baik, Property People.
Jika kondisi lingkungan nyaman, penyewa tak sungkan untuk merekomendasikan rumah indekos kepada orang lain.
Dengan begitu, bisnis kos kosan tersebut berpeluang untuk diminati banyak orang.
4. Konsep Bangunan
Dalam buku Bisnis Kos Laba Joss, menentukan konsep bangunan adalah hal yang tak boleh luput dalam perhatian.
Pasalnya, ini menjadi bagian penting untuk menarik minat calon penyewa kos.
Menurut buku tersebut, beberapa konsep bangunan untuk kosan di antaranya minimalis, eksklusif, hingga bangunan sederhana.
Saat ini, mulai menjamur konsep bangunan kosan yang tampak menarik dan kekinian sehingga menjadi daya tarik konsumen.
5. Fasilitas Kos
Sumber: Freepik/wirestock
Tips memulai bisnis kos kosan selanjutnya adalah fasilitas kos.
Sebagian calon penyewa pastinya mempertimbangkan indekos yang menawarkan fasilitas cukup lengkap.
Tawarkan fasilitas dasar, seperti tempat tidur, meja, kursi, lemari, dan kamar mandi.
Adapun beberapa fasilitas tambahan yang bisa ditawarkan di antaranya adalah fasilitas laundry, Wi-Fi, ruang tamu, televisi, dapur bersama dengan alat masak lengkap, area parkir, dan lain-lain.
6. Harga Sewa Kos
Sebelum memasarkan bisnis kos kosan, kamu perlu mengetahui harga pasaran sewa kamar kos.
Lakukan riset kecil-kecilan mengenai harga kosan di sekitar lokasi yang akan dipilih.
Sebaiknya, jangan patok harga yang jauh dari harga pasaran agar orang mempertimbangkan untuk menyewa kamar kos di tempat kamu.
Biasanya, harga sewa kamar kos yang dekat dengan kampus lebih murah dibandingkan dengan harga sewa kamar kos di tengah kota yang dekat dengan perkantoran atau pusat hiburan.
Harga sewa kamar kos juga bergantung pada fasilitas yang kamu berikan.
Sebagai contoh, harga kamar kos tanpa fasilitas AC dapat disewakan seharga Rp500—700 ribu per bulan, sedangkan kamar dengan fasilitas AC dan kamar mandi dalam bisa disewakan mulai dari Rp1 jutaan per bulan.
7. Promosi
Tips memulai bisnis indekos selanjutnya adalah memasarkan kos-kosan agar dikenal luas.
Gunakan website dan media sosial, seperti Instagram, X, Facebook, dan lainnya untuk menjangkau calon penyewa.
Kamu juga bisa memasang iklan konvensional dengan menempelkan selebaran di depan rumah kos atau warung makan terdekat.
Deskripsikan juga fasilitas dan kelebihan yang kamu tawarkan kepada pengunjung disertai harga sewa kamar kos.
Rekomendasi Hunian untuk Bisnis Kos-Kosan
Nah, kalau kamu sedang mencari atau memilih hunian yang tepat untuk bisnis kos-kosan, ada beberapa rekomendasi hunian yang patut dipertimbangkan.
Dua di antaranya adalah New Alesha dan Zena Exclusive Shared House yang terletak di BSD City.
Pasalnya, kedua hunian tersebut terletak sangat strategis, berfasilitas lengkap, dan eksklusif.
Penasaran apa saja kelebihan lainnya? Yuk, simak penjelasannya di bawah ini!
1. New Alesha, BSD City
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New Alesha adalah klaster persembahan Sinar Mas Land, salah satu pengembang properti terbesar di Indonesia.
Klaster New Alesha dibangun di atas lahan seluas 30 hektare dengan konsep resort berarsitektur Mediterania.
Hunian ini terletak di kawasan Vanya Park BSD City, Tangerang Selatan, yang dibangun untuk memenuhi kebutuhan hunian sementara atau rumah kos.
New Alesha dikelilingi fasilitas lengkap:
- Kamera keamanan
- Club house
- Keamanan
- Lobi eksekutif
- Kolam renang
- Taman hijau
Aksesibilitasnya juga terjangkau karena dekat dengan Bandara Soekarno-Hatta, gerbang tol Jorr, Food Hawker, sekolah IPEKA, stasiun intermodal, QBIG, dan Rumah Sakit Eka Hospital.
Nah, karena lokasi dan fasilitasnya yang lengkap maka New Alesha layak dijadikan tempat kos-kosan, Property People.
Sumber: Rumah123
Tak hanya itu, Alesha House juga memiliki golf cart untuk menghubungkan setiap blok yang bisa dinikmati para penghuni kos nantinya.
Berikut adalah tipe di New Alesha:
New Alesha with no pool (Rp1,6 Miliar)
- Luas tanah 32 m²
- Luas bangunan 90 m²
- 6 kamar tidur
- 3 kamar mandi
Promo
Cara bayar:
- Cash keras, diskon 24 persen
- KPR Express DP 10 persen, subsidi DP 10 persen, diskon 13 persen
- Free BPHTB
- Uang tanda jadi (UTJ) Rp20.000.000
*Free BPHTB diberikan jika unit sudah memiliki sertifikat pecahan dan AJB dalam waktu maksimal tiga bulan setelah berita acara serah terima (BAST).
*Subsidi DP bisa dikonversi menjadi additional discount dengan nilai persen yang sama (terhadap harga awal).
*Syarat dan ketentuan berlaku.
Periode promo 1 Maret 2024—30 Juni 2024.
2. Zena Exclusive Shared House
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Rekomendasi lainnya adalah Zena Exclusive Shared House yang terletak di Tangerang Selatan.
Hunian di BSD City yang dibangun dengan konsep mixed-used ini memadukan area residensial dengan komersial, lo.
Dengan konsep tersebut, Zena Exclusive Shared House menjadi rekomendasi hunian yang cocok bagi para pencari kos yang ingin tinggal dengan fasilitas mumpuni.
Kompleks perumahan yang berada di dalam kawasan The Mozia BSD City tersebut menawarkan berbagai kelebihan, seperti lokasi yang strategis, hunian modern, hingga nilai investasi tinggi.
Interior huniannya sangat modern yang mendukung gaya hidup masa kini.
Adapun, perumahan Zena Exclusive Shared House dekat dengan berbagai fasilitas umum:
- Aeon Mall BSD
- ICE BSD
- Sekolah IPEKA BSD
- Nanyang School
- Prasetiya Mulya
- Rumah Sakit Eka Hospital
- QBIG
- Quantis Club
- Kawasan komersial Foresta Business Loft
Aksesibilitas dari dan menuju kawasan ini pun tergolong mudah karena dekat dengan tol Jakarta—Serpong exit BSD dengan jarak kurang lebih 10 menit.
Menariknya, semua tipe Zena Shared House dibangun dengan 2—3 lantai sehingga tiap lantainya bisa difungsikan sebagai tempat usaha, termasuk bisnis kos-kosan.
Berikut adala tipe Zena Exclusive Shared House:
Zena Co Living 2 Lantai (Rp1,6 Miliar)
- Luas tanah 35 m²
- Luas bangunan 71 m²
Zena Shared House (Rp1,83 Miliar)
- Luas tanah 35 m²
- Luas bangunan 103 m²
Zena Co Living 3 Lantai (Rp1,87 Miliar)
- Luas tanah 35 m²
- Luas bangunan 103 m²
- 3 kamar tidur
- 4 kamar mandi
Zena Boarding House (Rp1,88 Miliar)
- Luas tanah 35 m²
- Luas bangunan 103 m²
- 6 kamar tidur
- 6 kamar mandi
Tertarik? Berikut promo terbatas yang ditawarkan perumahan satu ini.
Promo
- Hard cash diskon 24 persen**
- KPR Express DP 10 persen diskon 13 persen, subsidi DP 10 persen**
- Free BPHTB**
*Diskon diberikan terhadap harga awal
**Free BPHTB diberikan hanya untuk unit yang sudah pecah
**Free BPHTB bisa dikonversikan ke diskon apabila unit tersebut tidak eligible sebesar 3,5 persen
Subsidi DP bisa dikonversikan menjadi diskon dengan persentase yang sama.
Syarat dan ketentuan berlaku.
Periode promo dari 22 Februari—30 Juni 2024.
***
Itulah tips memulai dan memilih hunian yang tepat untuk bisnis kos-kosan.
Semoga informasi tersebut bermanfaat.
Jangan lupa, baca informasi properti lainnya hanya di artikel.rumah123.com.
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