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6 Tips Mencari Tempat Usaha yang Ideal agar Menguntungkan di Masa Depan

08 Maret 2024 · 7 min read Author: Ilham Budhiman · Editor: M. Iqbal

tips mencari tempat usaha ideal

Memilih tempat usaha yang tepat merupakan salah satu kunci penting mencapai kesuksesan dalam berbisnis. Simak tips mencari tempat usaha yang ideal agar berkembang di masa depan.

Property People, penting untuk melakukan riset dan pertimbangan yang matang sebelum memilih tempat usaha.

Pasalnya, hal tersebut membantu untuk menemukan tempat usaha yang memberikan kemudahan bagi para calon pelanggan.

Menurut buku Ladang Emas: Bagaimana Menentukan Lokasi Bisnis yang Tepat oleh Sally Maitimu, ada beberapa pertimbangan yang mesti diperhatikan dalam memilih kawasan untuk memulai usaha.

Beberapa di antaranya adalah lokasi, fasilitas, harga, sarana infrastruktur, hingga perkembangan wilayah.

Namun, dari semua faktor tersebut, lokasi adalah faktor terpenting karena lokasi usaha yang strategis bisa menjadi kunci awal untuk meraih keberhasilan dalam memulai bisnis.

Nah, untuk membantu kamu mencari tempat usaha yang ideal, simak berbagai tipsnya di bawah ini.

Tips Mencari Tempat Usaha yang Ideal

1. Cari Lokasi yang Strategis

tips mencari tempat usaha

Sumber: Unsplash/Angga Saputra

Berdasarkan buku Ladang Emas: Bagaimana Menentukan Lokasi Bisnis yang Tepat, menentukan lokasi adalah hal yang cukup krusial sebelum membuka usaha.

Memilih lokasi yang tepat merupakan prioritas terpenting bagi pelaku bisnis karena lokasi adalah keputusan yang permanen hingga bisnis tersebut berakhir.

Dalam buku itu, dijelaskan bahwa lokasi ideal untuk usaha adalah lokasi strategis yang mempunyai visibilitas dan aksesibilitas.

Artinya, tempat usaha tersebut memiliki jangkauan mudah, terlihat dari berbagai arah, dan memiliki lalu lintas yang tinggi sehingga berpotensi meningkatkan jumlah pelanggan yang datang.

Selain itu, pastikan lokasi usaha menawarkan aksesibilitas transportasi yang terjangkau, baik untuk kendaraan pribadi maupun kendaraan umum. 

2. Pastikan Fasilitasnya Lengkap

Tips mencari tempat usaha yang ideal selanjutnya adalah pastikan bahwa kawasan tempat usaha tersebut berfasilitas lengkap, mulai dari fasilitas umum dan fasilitas di ruang usaha itu sendiri.

Idealnya, tempat usaha yang bagus tersedia fasilitas penunjang, seperti toilet, ruang penyimpanan, area loading/unloading, hingga area parkir yang memadai bagi pelanggan.

Tak hanya itu, perhatikan juga fasilitas di sekitar kawasan usaha apakah sudah tersedia fasilitas pendukung atau tidak.

3. Pilih Ukuran Ruang Usaha Sesuai Kebutuhan

Saat memilih tempat usaha, pastikan bahwa ukuran ruang usaha tersebut memadai dan bisa mengakomodasi kebutuhan bisnis.

Ukuran ruang usaha yang memadai tergantung pada beberapa faktor, salah satunya jenis usaha yang akan dijalankan.

Misalnya, kalau kamu berencana mengembangkan usaha industri, pastikan kebutuhan untuk kegiatan produksi, penyimpanan bahan baku, dan gudang dapat terpenuhi.

Nah, tempat usaha yang cocok untuk sektor tersebut biasanya berupa kawasan pergudangan. 

Untuk itu, pikirkan matang-matang luas tanah, luas bangunan, dan kondisi bangunan saat memilih tempat usaha.

4. Tentukan Target Pasar Sesuai Lokasi Usaha 

tips mencari tempat usaha

Sumber: Unsplash/T. Syarifudin Budiana

Penting untuk mengetahui pengunjung yang akan datang ke lokasi usaha dan perilaku pasar di sekitarnya. 

Pasalnya, hal ini dapat membantu dalam memahami kebutuhan pelanggan dan bagaimana pemilik bisnis dapat memenuhinya.

Oleh karena itu, ada baiknya ketahui target pasar usaha yang akan dijalankan, mulai dari gender, usia, perkiraan penghasilan, dan lain-lain.

Misalnya, kalau tempat usaha tersebut dekat dengan kawasan perumahan, kamu bisa memulai bisnis yang berkaitan dengan jasa, seperti usaha laundry

Sementara itu, kalau kamu ingin membuka kafe, tentukan lebih spesifik target pasar sesuai lokasi tersebut, apakah kebanyakan karyawan kantoran, anak muda, keluarga muda, ekspatriat, dan lainnya.

5. Pertimbangkan Faktor Pertumbuhan di Masa Depan

Tips mencari tempat usaha berikutnya adalah mempertimbangkan faktor pertumbuhan kawasan di masa depan.

Lokasi yang memiliki perkembangan infrastruktur atau pertumbuhan wilayah yang bagus tentunya patut untuk dilirik karena bisa menjadi investasi jangka panjang.

Pasalnya, makin berkembang sebuah kawasan, makin bertambah pula populasi di sekitarnya sehingga berdampak pada kelangsungan bisnis.

6. Harga Properti

Tips terakhir adalah menentukan tempat usaha yang menawarkan harga sewa atau harga beli yang ideal.

Hal ini karena lokasi usaha berpengaruh terhadap harga properti apalagi jika tempat usaha tersebut tergolong strategis.

Oleh karena itu, ada baiknya cari tahu harga properti di lokasi usaha tersebut dan bandingkan dengan lokasi lain.

Nah, kalau kamu sedang mencari tempat usaha yang ideal seperti penjelasan di atas, ada dua rekomendasi yang bisa dipertimbangkan, yaitu Taman Tekno X dan Boutique Soho at Latinos Business District.

Keduanya menawarkan lokasi usaha yang strategis karena berada di area sunrise property BSD City, Tangerang.

Simak kelebihan dan spesifikasinya di bawah ini, yuk!

Rekomendasi Tempat Usaha yang Ideal dan Strategis

1. Taman Tekno X

tips mencari tempat usaha

Sumber: Rumah123

Taman Tekno X adalah tempat usaha berdesain modern minimalis yang terletak di BSD City, Tangerang. 

Tempat usaha dengan sistem klaster ini dikembangkan oleh Sinar Mas Land, salah satu pengembang properti terbesar di Indonesia. 

Taman Tekno X mengusung konsep ruko gudang multiguna yang dapat difungsikan sebagai kantor, gudang, workshop, atau showroom dalam satu unit. 

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Letaknya tergolong strategis karena memiliki akses yang mudah dijangkau dari segala arah, yaitu sebagai berikut:

  • Exit tol BSD (5 menit)
  • CBD Jakarta (35 menit)
  • Bandara Soekarno-Hatta (40 menit)
  • Pelabuhan Tanjung Priok (45 menit)

Taman Tekno X juga berada di kawasan yang sudah matang dan ramai serta dikelilingi berbagai macam fasilitas:

  • Hermina Hospital (7 menit)
  • RS Medika (20 menit)
  • Eka Hospital (15 menit)
  • Universitas Pamulang (7 menit)
  • SMA 2 Pamulang (10 menit)
  • BINUS School (20 menit)
  • Pasar Modern (18 menit)
  • AEON Mall (20 menit)
  • BSD Plaza (25 menit)

Berikut adalah pilihan tipe dan spesifikasi di Taman Tekno X, Property People.

Prime A

  • LT: 130 m²
  • LB: 138 m²
  • Kamar mandi: 1
  • Harga: Rp3,79 miliar

Prime B

  • LT: 120 m²
  • LB: 138 m²
  • Kamar mandi: 1
  • Harga: Rp3,57 miliar

Ultimate A

  • LT: 245 m²
  • LB: 186 m²
  • Kamar mandi: 1
  • Harga: Rp5,92 miliar

Ultimate B

  • LT: 244 m²
  • LB: 186 m²
  • Kamar mandi: 1
  • Harga: Rp5,9 miliar

Ultimate C

  • LT: 180 m²
  • LB: 171 m²
  • Kamar mandi: 1
  • Harga: Rp4,43 miliar

Ultimate D

  • LT: 180 m²
  • LB: 171 m²
  • Kamar mandi: 1
  • Harga: Rp4,43 miliar

Supreme

  • LT: 384 m²
  • LB: 238 m²
  • Kamar mandi: 1
  • Harga: Rp8,93 miliar

Promo

Cek segera pilihan properti di Taman Tekno X karena pada periode 1 Maret hingga 30 Juni 2024 ada beragam promo yang sayang untuk dilewatkan.

Sinar Mas Land menawarkan promo diskon sampai dengan 12 persen, voucer elektronik Rp50 juta, hingga grand prize 2 unit properti sesuai syarat dan ketentuan yang berlaku.

2. Boutique Soho at Latinos Business District

tips mencari tempat usaha

Sumber: Rumah123

Rekomendasi selanjutnya adalah Boutique Soho at Latinos Business District, tempat usaha yang lokasinya strategis karena dekat ke mana-mana.

Berada di BSD City, lokasi SOHO satu ini berada di lalu lintas yang lumayan ramai dan dikelilingi berbagai fasilitas sehingga memiliki ceruk pasar yang luas.

SOHO yang mengusung konsep hijau dan berdesain modern tersebut cocok dijadikan sebagai tempat usaha di berbagai bidang, seperti FnB, fashion, klinik, dan lainnya.

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Berikut adalah fasilitas di sekitar SOHO tersebut:

  • Bandara Soekarno-Hatta (33 menit)
  • Gerbang tol Kunciran (2 menit)
  • Stasiun Rawa Buntu (2 menit)
  • Eka Hospital (8 menit)
  • Santa Ursula (8 menit)
  • Al-Azhar (8 menit)
  • Prasetya Mulya (14 menit)
  • The Breeze BSD City (9 menit)
  • AEON Mall (11 menit)
  • QBIG BSD City (14 menit)
  • BSD Plaza (14 menit)
  • Teras Kota (12 menit)

Tipe unit yang ditawarkan Boutique Soho at Latinos Business District memiliki luas tanah 50 m² dan luas bangunan 91 m².

Berikut spesifikasi lengkap Boutique Soho at Latinos Business District:

  • LT: 50 m²
  • LB: 91 m²
  • 2 lantai
  • 2 kamar tidur
  • 3 kamar mandi
  • Harga: mulai dari Rp1,7 miliar

Promo

Nah, untuk pembelian sekarang sampai 31 Maret 2024, Sinar Mas Land memberikan promo yang menarik, lo.

Berikut promo tersebut:

  • Pembelian tunai: DP 20 persen, diskon 10 persen, cashback 3,5 persen
  • KPR Express: DP 10 persen, subsidi DP 10 persen, subsidi bunga 1 persen, dan free KPR 2,5 persen
  • Cash bertahap 12 kali: diskon 5 persen dan cashback 3,5 persen

Ada pula tambahan promo 2 persen yang diberikan terhadap harga awal.

Bagaimana? Tertarik dengan Taman Tekno X dan Boutique Soho at Latinos Business District?

Yuk, cek sekarang juga penawaran terbaiknya!

***

Itulah tips mencari tempat usaha yang ideal.

Semoga pembahasan di atas bermanfaat bagi Property People!

Jangan lupa cek informasi lainnya hanya di artikel.rumah123.com.

Mau ngobrolin properti seputar tips, rumah, atau KPR?

Jangan khawatir, sekarang kamu bisa ajukan pertanyaan lewat Teras123.

Wujudkan hunian impian bersama Rumah123 karena mencari hunian apa pun #SemuaAdaDisini

**gambar cover: Freepik/creativeart


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Ilham Budhiman

Lulusan Sastra Daerah Unpad yang pernah berkarier sebagai wartawan sejak 2017 dengan fokus liputan properti, infrastruktur, hukum, logistik, dan transportasi. Saat ini, fokus sebagai penulis artikel di 99 Group.
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